To serve and protect.

From heat regulation to sensory functions to germ protection, skin is one amazing and complex organ. As you would expect, moisture plays a key role in its daily maintenance. After all, we’re continuously losing water from the skin’s surface by evaporation. Under normal conditions, the rate of loss is slow and water is adequately replaced. When water loss exceeds water replacement, the outer layer of skin dries out, and you find yourself the mayor of Dry Skin City.¹

Fear not. There are a number of steps you can take to offset this very common condition, and choosing the right dry skin lotion is a terrific place to start.

Reference: 1 http://www.pdrhealth.com/diseases/dry-skin. Accessed February 1, 2012.